I guess the strongest message in what I am doing is to "re-become feminine" or don't be afraid to let your feminine side show. With my products I want to get rid of the pain or lack of maneuverability or lack of practicality associated with high fashion footwear (shoes, boots...)
I'm trying to create footwear solutions for women who want to be comfortable and glamerous! I'm currently working on a women's high heeled shoe that will let a women by simultaneously fashionable, sexy and attractive yet also comfortable and able to walk. I want to empower women, let them become or re-become feminine and give hope back to men who like seeing women in a high heel.
My shoes are for women who don't believe you have to suffer to be beutifull.
My target audience is fashion concious women from the ages of 30 to 60. The shoes will be quite expensive at first. I want to reach out to women who currently no-longer wear high heels because they are too uncomfortable (which includes more mature women) and active women of all ages who need to have comfort in order to get through their day.
I strongly believe that men will be attracted to this concept as they will be happy to see their wives/girlfriends wearing high heels either for the first time or again.
Young women -- under 25 are not really targets since they tend to wear running shoes, balerinas and or don't yet experience much foot pain. My customers will either be professional or highly fashion concious or both.
The entire concept must be design!
I need this logo to be easily reproduced in print, on a store sign, on a shoe-box on a web site. I don't want to change this logo, so it should be designed to last.