Nuvol is a home fashion brand conceptualized to provide value to the customer by selling directly form the manufacturer to the customer by eliminating the middlemen involved in the usual sale of such products.
The name Nuvol is derived from “Nuvole” which means clouds in Italian. The name is inspired from clouds because of the visual association of clouds with cotton, lightness and a sense of comfort and serenity, which should ideally been captured by the logo.
The ‘e’ from nuvole was removed to make the brand sound slightly more serious as the brand also had to capture that it is trying to break the current practice of “branding” to sell average products and unjustifiable prices, by producing what customers want at a reasonable price by removing the traditional cost associated with advertising and retail stores by reaching out via the internet.
Nuvol Brand Values:
1) Removal of non value-adding practices such as distribution, whole sale, brand licencing – activities that add cost but no inherent value to the final customer. (REJECTION OF SUPERFICIAL RETIAL PRACTICES)
2) Good design- not based on our own design agenda but on understanding market trends and delivering these products in the most cost effective way possible. (MARKET-CENTRIC DESIGN AGENDA)
3) Good quality- as focus is on premium products as the brand seeks to compete with designer labels not commodity bedding. (HONESTY AND PRICE JUSTIFICATION)
The products are between semi-premium and premium. Don't want the brand to be to demographic specific as the focused is to come across as a bedding expert. Somewhere everyone can go to buy a bed of his or her budget and taste at a good price.