Motorcars of Jackson is a luxury automobile dealer looking to update our logo and really define our business. We will start with an updated logo and if pleased with the logo, we also plan to pay for business cards, letterhead and envelopes, t-shirt design, plastic vehicle tags, and a website banner.
We are a small company with a passion for fine automobiles. We are a husband/wife team who work by appointment so that we can enjoy our love for cars while doing our most important job of all – raising our small children. This allows us to make all of the swim meets, basketball games, etc. that are important to us while still giving the customers one-on-one attention during their appointment.
We hand-pick each automobile based on strict criteria. We look for vehicles in nearly new condition, loaded with options, and in the right color combination. We love selling unique and different autos that you can’t go down the road and see on every single car lot. There are no high pressure salesmen and no middlemen, so you deal directly with the owners. We strive for a high level of customer service and communication. Our customers must trust us. Most of the customers talk to us over the phone once, wire us a large sum of money, and the car arrives via transport at their doorstep a week later. We have actually sold several vehicles and never once talked to the customer; EVERYTHING was done via email from the questions about the car, to the wiring instructions, to the delivery quote, signing the documents, and the expected arrival date.
Motorcars of Jackson
Motorcars of Jackson .com (We are pretty sure that we would also want .com in the logo since we are mainly an online dealer)
We have strictly been an online dealer who keep our vehicles in a warehouse. Our website is our storefront. We ship about 90% of our vehicles and rarely sell to local customers. However, we have just purchased an 8,000 sq foot building and will be renovating it with a gorgeous indoor showroom on the main interstate. We will still sell online but also hope to appeal to our high end local shoppers as well.
We will use the logo on signs, stickers, clothing, checks, vehicle tags, etc. so we may need a few color variations of the logo (something that would look good on a black background, silver background, white background, red background).
We mainly use silver, black, red, white, and possibly gray. (Colors that would look good on the tag of a luxury vehicle during photo shoots.)
It should be easy to resize. It needs to be clear when small and look good when it is very large.
Since the name is long, it needs to be EASY TO READ.
- Luxury – Lavish lifestyle - The customers who buy our AMG Mercedes, Porsches, BMWs, Range Rovers, Audis and Bentleys.
- Car Part - (tachometer, gauge, redline, headlight) – Be careful with this. There are many dealers using some form of these so I don’t want to copy theirs.
- SURPRISE US! – We are not designers so this is NOT our specialty. That is why we are hiring out.
Last bit of info:
You can see our current logo on our website. We have never really been thrilled with it and we went through 3 designers before we gave up and settle on this one. It feels outdated.