When we say the word squishloc, we would like the consumer to think of a product that an is easy pour storage solution, for liquids, semi-liquids and powders that locks/closes well i.e. leak proof. We would maily like to target Kitchen, but the product has no boundaries it can be used outside the home for travelling, picnics, etc.
We would like a clean, easy to read sign. We had a couple of ideas in mind for the logo. We prefer not to have the product part of the logo. We like what Tupperware has done, it has used an abstract design ( we would essentially want something simpler than that).
Following are a few options we came up with, feel free to use these or create your own
1) Just the name with a nice font and slogan in the bottom
2) An emblem (like Tupperware) before the name and slogan in the bottom
3) A font where the 'q' or the 'i' of the squishloc is emphasized or designed or squished (just a thought)
The logo on the packaging will be colored, but the logo on the product will go on white.
NO SNOWFLAKES PLEASE!!!