The two founding partners of Semillero Ventures are young (42 and 38 years old) Puerto Rican entrepreneurs, globally-minded, socially responsible and innovative professionals known for their integrity, progressive thinking, fresh and innovative approach to modern ways of doing business. They also believe business to be a social function. They work to make both the world and Puerto Rico a better place. They love Puerto Rico, love their families and go to work fired up every day.
The expectations for the development of this logo and branding identity are as follows: Capture the spirit of Star War's Jedis "The Force" -- spiritual, natural, cosmic energy.
The logo should provide a symbol that stands for the brand without necessarily having to spell out the company name.
The company will work behind the scenes in a support role to its portfolio companies. Therefore, the logo will be used in understated ways (like a Jedi secret symbol known only to its members) in embroidered shirts, stickers, and letterheads.