Create a logo for a spiritual, earthy birth and parenting services business

Mum and Cub

hollistic support for new parents

Provides Doula and consulting services to new parents to help with pre-natal, birth and post-natal holistic care and support.

The target audience is new parents, families and support networks within the eastern suburbs of Sydney. The services will be targeted to those who can afford to pay for consulting-style parenting services and therefore must be clean, easy to read and trustworthy.

It sits within the childcare category but it is more about providing support and assistance to the parents on their journeys than it is about caring for the child itself.

(A doula is a birth companion that provides physical assistance and emotional support before, during and after birth)

turquoise, blues, purples

I'm quite a spiritual person and I would like the logo to reflect that and be simple, natural, spiritual and earthy. The design must:

- Be adaptable and able to use in various formats (colour, black and white, on various backgrounds (mono, positive).
- Must be easy to read, and represent trust and knowledge
- Should incorporate the tag line as part of the design
- should be able to be adapted to both landscape and portrait orientations

The world (attached) represents the ideal colour scheme

The 'Earthy love' represents a style I like (spiritual, earthy)

The garland image has a font I really like.

The tree- I like how the white tree is inverted into the circle and I like the colours.

I like the watercolour of all of them