Even though this is educational, we definitely don't want a logo design that looks like it could fit a college or university.
DON'T BE AFRAID TO CREATE A BEAR WEARING A JETPACK WITH A VIDEO CAMERA. Or something equally ridiculous.
This is a logo design for a video hosting website. All the teaching content will be video.
American Small Business Institute could immediately lead you down the path of creating some sort of formal business style design, but that is ABSOLUTELY what we don't want.
Ideally we'd like the school to have some sort of character/mascot (person OR animal) with the logo itself. More informal.
If you had to describe the character in terms of the nature of who the school is it would be:
1. No tolerance for bullshit
3. A Passion for teaching
ABSOLUTELY NO AMERICAN FLAGS, AND NO EAGLES.