e3 Software is a small software company with our sights set high. We sell email marketing software to small business owners in a competitive environment. Our software is built for Mac users who love the Apple brand and we are looking to play off Apple’s strengths, including their look and branding.
Logo should feel Mac-esque but still remain distinct, tech-savvy, clean, and bold.
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Our customers rely on our software for their business email marketing needs. They are loyal Mac users who are looking for software that looks and feels like it’s a Mac product. Most are small business owners. The need something that works right every time and is easy to use, they don’t need a lot of bells and whistles.
They have a lot of options when it comes to email marketing and need a reason to believe in our brand at first glance.
Logo does not necessarily need to include the word software, “e3” alone is just as acceptable. This should logo should be highly transferrable. Will be used on letter-heads, email signatures, advertisements, etc. Will be THE brand image.
Should transmit an image of credibility. Make a STRONG first impression.