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We are a life saving application that rewards drivers for not texting while driving.
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We are targeting 3 audiences, looking for a sleek web 2.0 design that when you see it you understand we are trying to stop texting while driving and shows the benefits of being rewarded for doing the right thing:
* Parents- 35 to 55, defined in as Late Adopters to Technology, Driven by fear and child safety as well as a lead by example motives.
* Teens- 15 to 19, defined as Early Adopters to Technology, Driven by parent and teacher pressure to download the application.
* Young Adults- Defined as Tech Enthusiast, Driven by rewards, motivated to use app by value in Rewards. “I hope I can save as many lives as possible, if it is the reward that makes them use our app...then so be it”