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It is a House Painting Consulting business that provides home owners and Do It Yourself (DIY renovators) a Personally Tailored 'Easy to Follow, Step-by-Step Painting System that has them painting like a pro and Saving up to 70% off a normal paint job.
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Our target market lives in either Brisbane, Ipswich, Gold Coast or Sunshine Coast, Queensland, Australia. They are females (that are in relationships ie. married or partner) between the ages of 30-55 years old. They purchase or read the following magazines... house & garden, better homes & gardens, real living, Inside out etc. They own their home (mortgage) and they watch television shows like 'The Block', 'The Renovators, 'Better Homes & Gardens and also may be facebook fans of these shows.
They may not have children, are just starting a family or have children still at school. They have have decided to renovate their home but are looking at doing some of the work themselves, so as to Save money. They are usually working or the female partner is at home with young children and may work part time. they live within 30km of the cbd. Their husband or partner works in a professional capacity (accountant, IT, office environment) and is unlikely to be a tradesperson (builder, plumber, painter:) Their household income would be between 70-150K per year.
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