Hausland, an online discount furniture retailer operating in the discount segment (mainly in Eastern and Central Europe) selling online through its own store and auction sites such as eBay, Allegro (PL) is looking for a logo to be used in:
Print (Business cards, letterheads, brochures etc)
Online (Website, online advertising, banner ads etc)
Merchandise (Lables on own-brand products etc)
Signs (Including shops, billboards etc)
Our aim is to offer quality, affordable furniture (the basics such as mattresses, pillows, bed frames, simple shelves, lamps). Hausland will sell these on auction sites and through its own online store. We aim to cater to the lower-end mass market.
Our target audience are price conscious customers, looking for bargains in discount stores (such as Lidl, Kaufland etc) who look online for quality products at lower prices.
The key values Hausland would like to be associated with are simplicity, affordability, quality and trust. The offer will be directed to price conscious customers. We would like to transmit a Scandinavian / German feel associated with simplicity, good quality while at the same time not seeming an up-market, expensive brand.
We are looking for a simple logo that is easy to remember and understand. We would like to avoid anything too sophisticated, stylish or looking expensive.