Check http://www.mortgagebrokerland.com for current logo and design.
Our audience are all involved in the mortgage business and are mostly salespeople/marketers. Age range is 30-50 and gender is more male than female, but not by much.
The logo needs to be usable online (on website, facebook page, twitter page, etc) as well as on merchandise like knit shirts, pens and other gift/promo items. So it needs to look good in black/white as well as have the ability to look good in a big version and a small version.
Since the name of the site is long, a mark of some type would be very beneficial and especially so if it could be used in conjunction with the "MortgageBrokerLand.com" name or on it's own to represent our brand.
I'm open to all sorts of ideas on what the mark could be (pictoral, abstract or letter) but something to do with money, loans, wealth, and success would be very important. The "Land" part of our name refers to the place where mortgage brokers live or reside, or our community aspect. Incorporating that idea somehow would also be interesting.
We've often referred to ourselves as "MBL" for short, so perhaps that could be used in a letter form of mark.
I would like the mark to be portable for use as icons/avatars on social networking sites and insignias on merchandise.
The style should have the feel of modern, stable and slightly techy. Imagine a private club or exclusive community where the best and brightest unite to network - that's the vibe we want people to feel when they see our logo.
Last but not least, our current site design needs the logo to be on our blue background. Updating our site design in the future will largely be based on this logo design, but it may not happen for a while. If possible, the ability to use the logo in white, black/white and blue and/or green colors would be fantastic. I'm open to anything but keep in mind that for now the logo will need to be on that blue background.
A few logos from the industry that look ok:
A few that I like: