Sell protein based ready to drink and ready to eat products.
We want to keep Pod simple.Pod is this:
Natural (no artificial anything!)
Refreshing and clean (The product is clear of any sediment, tastes crisp and refreshing)
Protein hit that makes you feel good and get fit
The target audience is health conscious men and women 25- 45yrs old who are starting to think about their health. They look after themselves and exercise, but do not want big bulky muscles. They go to the gym or do sport 2-3 times per week and want a sports drink that will help them recover better.
Pod's competitors are primarily sports drinks currently on the market however we DO NOT want to be seen the same. Pod drinks are natural and not like Gatorade or Powerade. We are not Musashi either which focuses towards heavy gym users who are looking to build bulk.
Please note: this design's most important home is on a bottle!!
Pod is a water drink with natural fruit juice to provide flavour and added protein. It is NOT milk based. Pod will be in a CLEAR 500ml PET bottle with a wrap label
The Pod brand will look healthy but will also have an element of fun. We are an honest brand that is producing a simply but clever product and we believe that execising and being lean and fit are good for the body and the mind.