Our market: individuals giving gifts, hosting showers and parties (for both children and adults), brides shopping for favors, and corporate promotions.
We're as "high-end" as a cake pop could possibly get (couverture chocolates, gold leafing, etc), so we'd like something playful while classic and sophisticated. An image of cake pops or a cupcake would be okay, but we don't sell that many cakes so I'd like to leave a cake off the logo.
We chose to spell "Shoppe" archaically because we like the imagery of bygone "personalized" shopping experiences.
We love older, stylized images of cupcakes (i.e. tall, thin, with some tendrils) so maybe some stylized cake pops? However, we're very open to your ideas.