Our current logo has a tick incorporated into the name. It is very dated looking and needs a fresh, clean, modern revamp. As part of the continuity we would like to keep a tick as part of the design but separated out from the name. The tick should stand out enough to be recognizable on its own. Our current logo is blue and red though these colours are not absolutely necessary.
I haven't included the current logo as looking forward to seeing something different but can upload if required.
This is our first time using 99designs and after reading other design briefs I thought some further information maybe useful
We are a UK/Irish company but our customer base is international on a local level. Our customers tend to come from Asian, Middle Eastern, African backgrounds and communities. The company itself is a diverse blend of cultures.
This extends to the products we supply - a one stop shop for any catering business from large restaurants to local hot food bars, supplying frozen chilled and ambient foods, packaging and cleaning supplies. We also provide for the household with an onsite butchery and retail products. Products include lamb, poultry, fish, rice, flour, ghees, pickles, pastes, etc.
How can this wide range be captured in one design and a single tick? That I will leave up to yourselves..
We are open to all suggestions and if anybody has a great idea without the tick then please share it.
Also, the winning design will form part of the livery on our fleet of lorries which travel daily across the whole country.