Words that are important to the business are: choice, education, insight, awareness, knowledge, legacy, intention, hero, empower, relatable.
I really like the idea of incorporating a superhero theme of the child. I'll attach a photo of my son (the one with cancer) - it would be fab if that could be cartoonised (is that even are word?!) and that as The Cancer Kid. I'd like it to be in a circle or incorporate circle (to represent the bubble that we're in and want to let others know exactly what happens in it). If you could mix the 'Incredibles boy' (image attached) style with Joshua's photo, that would be amazing!
I'd like yellow in the colours (as gold represents childhood cancer) - but I'm open to other (super hero type) colours too.
The purpose of The Cancer kid is to breakdown barriers and to let people in on our world, so I'd like it to be open and relatable.
I've added a pic of Popeye - I like how he pops out of the circle.