We would like a logo that consists of a stand-alone icon/graphic/bug along with stylized text that says "RumbleStrip", in conjunction with the various package levels listed above (tax, essentials, pro, etc.)
Ideally, the RumbleStrip wording should be in a color similar to asphalt, but we are open to other ideas.
The logo and graphics should convey a masculine tone consistent with the trucking industry. The use of asphalt, and a visual representation of a rumble strip should be incorporated. Other elements could include the use of chrome or metal, mechanical parts, or other trucking images. The official ATBS brand colors are black, gold, and silver/chrome.
The RumbleStrip logo design should accurately convey the message of the RumbleStrip brand, which is described below:
At ATBS, we know that truck drivers have a lot of complexity to manage, particularly Owner-Operator drivers. Heck, we came from a trucking family, so we get it!
When we began in 1998, it was with one simple belief; Owner-Operators need our help. They love to drive, be their own boss, and control their destiny, but it came with sacrifices. They often didn’t have the knowledge, resources or time to manage the requirements of the ‘business of driving’. Just as importantly, those requirements tended to take away from the precious amount of free time they had with their families or the personal passions they loved. They needed a hand ‘keeping their business between the lines’ – and headed straight vs. off-course.
That’s where we come in. We coach drivers. We take complexity out of their lives. We handle the ‘business of driving’. We help them make more money. And perhaps most importantly…we give them back their free time and lower their stress.
This means that our clients are doing what they love to do – drive, while they have less stress, make more money, and have more fulfilling personal lives. We essentially keep them ‘between the lines’.
That notion was what led us to create and optimize the ATBS RumbleStrip service packages. Just like rumble strips on the interstate help you course correct and keep you safe, we help you course-correct your business. Often it’s a small nudge due to inattention, or perhaps a more fundamental shift in trajectory. Either way, your well-being…financial and personal… is our primary concern.