We sell a new brand of ready-made all natural fruit smoothies - made from 100% high quality fruit, no added sugars, additives or preservatives. Our smoothies are healthy and rich in vitamins. Great for a snack in between or as a treat after a workout.
Our target customer group are young professionals in their mid-20s to late 30s. They can be best described as active, confident, smart, stylish, but practical. They have a decent income (upper third), but are not rich. They like to treat/ reward themselves (e.g. fine wines, artisan foods, high-quality chocolates). They have a keen eye for design (e.g. they like/own perks such as apple products) and value quality products for a fair price (i.e. they probably wear quality brands such as Diesel, Nike, Boss, but not super-luxury brands like Prada). They are health-conscious, but not obsessed. If they work out it's either a power sport such as running, spinning, biking or an lifestyle sport such as yoga or power plate. Our brand wants to be conceived as sleek, stylish and modern and confident.
Our main competitors are branded bottled smoothies such as Innocent Smoothies, True Fruits, Odwalla Smoothies, Naked Smoothies, Froosh, Fruit Rules