Stuska Dynamometer manufacturers engine testing equipment for the racing industry. Our products measure torque, horsepower, and other measurements of engine output at variable RPMs, speeds, and conditions.
Our audience is almost exclusively small to midsize racing teams and independent engine building shops. The purchasing individuals are likely men, age 30-60, who are inclined to shop/car/automotive culture and associate heavily with the masculine traits of speed, power, and performance.
The audience is extremely knowledgeable with regards to engine testing. They use our product to verify their machines with extreme specificity, for quality control, and in an attempt to eliminate public failures of their engines. They won't necessarily respond to gimmicky, cliche, imagery. They tend to be no-nonsense figures.