As an alternative to university, our students aged 18+ attend our two year intensive course to become all-round Musical Theatre performers, ready for a long and sustained career in the theatre industry. Our audience are talented, forward-thinking and colourful characters, with many different skillsets; they are looking for an environment that gives them space to grow. We are a vibrant, diverse and growing drama school with high aspirations to be the best. Our logo should give prospective clients confidence in our skills to develop long-term, career performers.
Our main competitors have been around for many decades and whilst we do not want to ignore the gradure and elegance of their logos, we do want to bring a more contemporary and up-to-date feel to performer training, which we hope the logo can capture.
The students are making a big decision and our logo should convey our brand message of being inspirational, progressive and confident but not too harsh, corporate or faceless.
We need the logo to stand out alongside our competitors but not look like the underdog. It is important for us to gain respect through our branding.