Johnny O’s World Famous Original Spudnuts®
Target Audience: Adults
35+ who fondly remember Spudnuts®, North America’s top selling doughnut brand from
Benefit: Johnny O’s World Famous Original
Spudnuts® are the planet’s most mouth-watering doughnut – lite, airy, and
delicious -- made with the same potato-mix ingredients and the original recipe that
made it North America’s most popular brand from 1940-1979.
Reason Why: That’s because Johnny O’s World Famous Original Spudnuts® has the secret potato-mix
recipe originally created by the Pelton Brothers, the founders of Spudnuts® in
1940, bringing back the brand in its original, delicious taste for the millions
of consumers who fondly remember it from their younger days.
After brothers Al and Bob Pelton of Salt Lake City ate potato-based
doughnuts in Germany in 1936, they created a potato based doughnut mix that
became the secret recipe for world famous Spudnuts®. They went into business in 1940. By 1968, there were over 315 Spudnuts® Shops,
making it the largest doughnut franchise in North America.
The chain was sold to Dakota Bake N Serve in 1973, and a few years
later, a financial scandal involving Dakota Bake N Serve management put the
company and the Spudnuts® manufacturing facility into bankruptcy. Unable to
provide the Spudnuts® Shops with doughnut mix, many of the local franchises
tried and failed to replicate the secret recipe, and the brand disappeared,
with the shops converting to selling flour-based donuts.
During the existence of Spudnuts®, there were over 600 Spudnuts® Shops
located across all 50 United States, plus Mexico and Canada.
Johnny O’s World Famous Original Spudnuts® are large, fluffy and airy, never soggy or greasy. They are made of a special blend of the
finest wheat flour, dehydrated potatoes – from which the name Spudnuts® is
taken – milk solids, whole fresh eggs, and other ingredients mixed and blended
perfectly to the secret formula. Raised
in a proof box, they are then cooked at an exact temperature, and finely glazed
Logo must work for building signs, printed materials, and in-store
Should have a nostalgic look and feel.