CREATIVE BRIEF FOR LOGO DESIGN
A startup company creating a unique, quirky & exciting online Dessert Bar concept that will offer a new twist to sweets in the region. The product offering will include a wide selection of distinctive & delicious desserts ranging from cakes, sweets, pies that taste as great as they look. A special emphasis will be on hybrid desserts with a non conventional approach to baking and pastry making. The launch of this start up will be an online/mobile web shop that caters to the busy lifestyle of Dubai residents. This will be followed with a planned expansion into kiosks and a signature shop within 12 – 18 months of launching. Desserts will be sold directly to online customers, high end retailers, hotels and wholesale buyers.
Focus will be on creating Hybrid Desserts (a mix of 2 popular desserts) eg. Cronuts (croissant & donut), Wookie (½ waffle ½ cookie) etc. It will be an out of the box bakery with a heavy emphasis on E-commerce online transactions.
The name is meant to signify the two key ingredients in desserts… Sugar & Milk!
It is a unique new concept that engages your senses, sweetens your pallet and enlivens your soul with its divine ambiance…
A concoction of pleasurable delights that infuse your inner passion and drive your untamed cravings wild…
A transformation from the ordinary to the surprising with an essence of striking charm and seductiveness…
Simply put… A Decadent Guilty Pleasure!
Logo needs to be playful, attractive and memorable. It has to stand out from the competition.