The most important thing is I want the logo to reflect the healing, holistic nature of the business. It should have somewhat of a soft feel to it but not overly feminine. I believe I prefer the hand drawn look.
Some potential images to include: a SUBTLE sunrise over a forest/trees (no logos with just a generic tree added though) tor mountain(s) or water/a wave, or a sunburst. But I would love to see any other ideas you may come up with! Ultimately I want it to have a classy (even elegant perhaps? Not sure if that's the wrong word choice) feel and not overly cartoony
I like the idea of the sunrise/sunburst as a way to give the feeling of new beginnings, taking a step forward (on the journey to better health)
I'm not fond of having a person or an icon of one in it, peace signs or yin-yangs, and carrots, apples, and lotuses are overused. While I like the nature aspect of having plants/leaves incorporated, it's too strongly associated with vegan/plant-based nutrition which I do not focus on so. Additionally, no crosses, pills or other symbols of the western medical community.
I would prefer fonts that are not generic looking/formal block text as well.
I made some notes of some of the things I like about them. If I didn't make a note it'st just because I can't think of a good way to articulate what specifically Iike or I like the overall style. Thanks for bearing with me :)
https://99designs.com/profiles/1966…gns/840862 (I really like this one, especially the colors as well but I don't want to use a yin-yang)
https://99designs.com/profiles/2928…gns/984279 (I like the leaf in this one)