SWATCHROOM IS a creative design firm focused on brand, art and experience design specializing in hospitality, real estate development and site specific installations. (color coded by sound bite natural breaks we discussed)
We approach all projects as a partner, providing an individualized plan driven by the right team of people. We believe in approaching the total design in order to build successfully branded environments.
We are rebranding our logo from a tri-color wordmark to the black and white version in order to be flexible and adaptable with how color or pattern can be overlaid when working with clients or partners that have a strong color palette.
We are looking for an icon that could live as part of a lockup above or below our current wordmark, working to also be applied across our favicon and social platform profiles.
Historically we have gravitated towards more angular shape preferences - octagonal, square, or referential to the slashes in our wordmark - rather than soft or round shapes
We do not have an app or plan to have one
We do not have an online store or marketplace
We are completely service based and are planning multiple vertical offshoot businesses so like the opportunity for the icon to be buildable or able to be modified for a different business name abbreviation site-specificsite-specific