Creative inspiration required to help launch artisan company

Inching Closer

We don't believe in mass-produced so we are sourcing the best, most modern, trendy and cool sewing, knitting and crafting kits from around the world to inspire people to start creating for themselves. We are effectively trying to change perceptions of the traditional arts/crafts so as to make them 'cool' and more relevant to a modern day crafter.

We also handpick the best handmade products to showcase what is possible to be made by hand should you take a craft and your passion further.

Our target market will be predominantly females, age 25-50. They may be buying the kits and readymade items for themselves or as gifts for others.

The overall look and feel of the website will be clean, modern,
minimalist (white background, product as hero).

The aim of the business is to change perceptions of 'granny' targeted
kits where you sew a picture of a kitten or flower for example! Our
aim is to tap into the new resurgence for the traditional arts of
sewing/knitting/crafting and to promote creativity rather than just
one art/craft. Any graphic therefore should speak about being creative
rather than one specific art/craft.

It would be good (though not vital) to have a nod towards the fact
that we are sourcing globally. The logo should also definitely not be
ultra feminine despite the target market. This is about being cool,
trendy and modern. No corporate feel.

The logo will be used on the website, business cards but also on
stickers/labels on packaging. We are thinking that the labels maybe
round.

The name Inching Closer is relevant to the business for two reasons:

1. We source from around the world to find inspiring product designers
so that we can inspire our customers to create. Each item is therefore
inching a bit closer to the customer.

2. We believe that a better world is one where there is less
mass-production and more handmade creativity. Inching Closer to a
better tomorrow.