This brand is redefining the word “madness”. The logo needs to exemplify something very creative and definitely not scary or dark.
This rebranding of the word needs to be friendly to a female audience and feel like a program you would want to enter because it will help you become more creative.
Think energy, flow and creativity.!! Thanks
Master Your Madness is a new personal transformation process to achieve flow state by tapping into your inner creative prowess; shifting your chaotic madness to creative madness. We all have madness in our lives; the key is to shift that madness from chaotic to creative. The program utilizes psychology, spirituality, creativity and philosophy; there will be live events, coaching and online courses.
The people looking for this process want to be more expressive, innovative and creative.
The audience for "Master Your Madness" is 30+, skewing a little more female (60-40), educated, with four primary demographics.
1) Entrepreneurs (looking for distinction and innovation)
2) Professionals (burned out, looking to reinvent themselves)
3) Repressed People (who want to express themselves but have fear)
4) Creatives (who want to expand their creative abilities)