The logo ABSOLUTELY MUST feature a detailed illustration of a student or their face, and incorporate the theme of curiosity in a playful/witty manner. This illustration should be the emphasis of the logo, along with the company name.
(For reference, we are BIG fans of the "Sneaky Elephant" featured on the website!)
We definitely want the logo to be fun, creative, playful, and memorable (we DON'T want the logo to feel like a traditional educational institution or company), but we're also concerned about HOW playful we can be without coming off as insulting or offensive to qualified students.
The logo will be used for business cards, letterheads, banners, website, etc. and should work on both light and dark backgrounds.
In the end, we would also like a black and white version of the winning logo.
Note: text in logos should be converted to outlines.