We are a cutting edge consumer electronics startup manufacturer that needs a logo!
Lets first start off with our name: Armouri
Definition of armory:
1. a storage place for weapons and other war equipment.
2. a building that is the headquarters and drill center of a military unit.
3. a place where arms and armor are made; an armorer's shop; arsenal.
For a more detailed definition of armory please see the following link:
Our brand name is Armouri, a deliberate misspelling of the word armory.
Our name should represent that our products are tough, well built, durable and will protect your consumer electronic devices, yet elegant.
Please note that our name does not represent war or military weaponry.
We are a manufacturer of consumer electronic items such as bags, cases, cables, connectors, and adapters, etc...
This logo will need to be creative and cool as it will be branding all of our products on the market and will be one of the first things consumers associate with when picking up one of our items. So, it's important that it should have a lasting impression.
We have two different concepts in mind for our logo. These are separate design concepts from each other. There will be four attachments named:
1st logo design concept
1st logo design concept blueprint 1
1st logo design concept blueprint 2
2nd logo design concept
You will need to review these attachments before proceeding with the project. We have attached two blue prints as to what the 1st logo design concept should look like. These are rough blue prints for you to follow as starting point guidance.
As for the logo, it should look more like a decorative plate emblem than a shield, with a tarnished look and feel. The idea is to make the shield flow with the first letter a as part of the letter itself, almost subliminally. Feel free to try different typography, but stay away from cursive.
You will need to pay special attention to the first letter “a” in our logo for both design concepts as the letter “a” will be used as stand alone pictorial mark that will go on our products.
For the logo color, we like colors found at the below links. You can try incorporating some of these colors if you choose or coming us with something entirely new on your own which works better for the design you're submitting.
For the 1st logo design concept, the letter ä in ärmouri will be a lower case letter with two dots over the ä.
For the 2nd logo design concept, the letter A in Armouri will be a capital letter A with no dots.
The 1st and 2nd logo design concepts are separate from each other. They shouldn't be combined.
Don't forget to review the attached files before you start as they contain much greater detail about the logo project and the overall design concept direction.
DON'T DO THE FOLLOWING:
Don't make the logo look masculine.
Don't make the logo look like a shield.
Don't represent war or weapons in the logo.
Even though we've gave specific instructions for our logo design concept as the the direction we would like it to take, we are always open to new ideas and concepts. So please feel free to explore your creativity, ignore our directions above and submit your own artistic design, because the more creative freedom one has to explore their own path the better; ideas are limitless.
We would like to thank all of the artists who have taken the time to work on our logo project for their hard work and effort.
If you have any questions, please feel free to ask.