We are a team of health communications and marketing professionals turning around a well-established brand in the physician & health marketplace. We are in the process of relaunching our brand and website.
Our logo needs to tell the story: mdHub connects all of the players in the health care ecosystem, and solves problems for them. We connect daily with over 300,000 physicians and help make their lives easier. We also help pharmaceutical companies communicate with doctors.
Our logo should convey the message in a concise fashion that draws people in.
mdHub: "We've Got Your Back"
* ad agency media buyers
* pharmaceutical executives
our audience ranges from 20-something agency executives to 50-something senior management, and needs to engage each.
We need a logo that helps tell the story of us connecting (and supporting) doctors, patients, hospitals, insurance companies, and others.
It should articulate the hub / universe concept, without recycling cliches that have been done many times before.
The market currently has a perception of us as "old technology". We are repositioning ourselves to match perception to reality: we are a multi-platform solution to communicate with doctors, that brings the best of old and new media together.
We need a logo that is exciting, but not cartoonish or amateurish. All too many corporate logos are boring / generic. The logo needs to deliver the promise of reliability, trust, speed and connectivity.
The logo needs to be invertable or matchable to a background color that's either blue or yellow since our flagship products are that color. Look at http://www.TLBB.com which is our _old_ website. This shows the blue and the yellow. We could have blue as part of the color scheme.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB) in multiple sizes
Please do not use any stock images or clip art in the logo.
*** NOTE: WE HAVE UPLOADED TWO FILES TO SHOW YOU PLACES WHERE THE MDHUB LOGO WILL APPEAR ***