Voltooide wedstrijd

DATING Advice Logo

drkellogs had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit137 ontwerpen ingezonden door43 freelance designers.

137
inzendingen
43
designers
1
winnaar

Hoe drkellogs hun logo ontwerp begonnen

Samenvatting

I think this topic may be especially difficult because it is an abstract concept, and a bit taboo in our society (although this is quickly changing)

There is a delicate balance between dating/flirting and implicit sexual connotations. It is important not to evoke sexuality here.

Here's the rating system I will use:

1 star - wrong direction
2 star - some elements we like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - made the final cut!

Bedrijfsnaam

HookThatGirl.com, HookThatGuy.com

Wat inspireert je en hoe stel je je het ontwerp van jouw onderneming voor?

Single people around the world will be coming to the website to learn about dating, connect with other singles and share their opinions and frustrations.

Design the logo to be:

- Authoritative- Helpful and educational- A safe space to be open- Quick and easy to use- Is distinct and memorable
Make our brand identity particularly distinct and memorable, especially when our users are off our website. We want people to remember that the polarized experience they get from HookThatGirl.com/HookThatGuy.com is provided by a specific brand, not just a generic domain name or “the internet” in general.

Works as just an icon

Make the logo instantly identifiable as part of the HookThat___.com brand, even at small sizes and without the word “hookthat___.com”.
Extends to future sub-brands. HookThat(Whatever).com

Gewenst

- Use the domain name (hookthatgirl.com and hookthatguy.com) as a word + an icon/logoCan be used online, off-site, and offline- Very memorable and distinct- Communicates the emotions of flirting, fun and love- Extensible to future sub-brands

Wat je niet wil

- Abstract designs / icons that take more than 1 second for the visitor to "get it"- Designs that don’t communicate any of the emotions listed above- Anything that communicates anything overly sexual

Aangepast pakket

US$ 424

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