We want our logo/branding to be clean, clear and classic but to also have a degree of edginess and modernity. Famous branding inspiration: Glossier, The White Company, YSL, GAP, American Apparel, Kitri, Chanel. We may also look to one-day launch a fashion line under the same brand name.
We very much welcome designs using black and white/monochrome. The font of the text is more important than a fussy logo. We prefer the idea of name based branding rather than icon - i.e. the company name is the key element of the design.
On the flipside, attached are a couple of paintings I created several years ago; I am still drawn to the aura (excuse the pun), mystery, colours and depth. If there was any way that the ethereal vibe of these pieces could be contrasted against clean and sharp text (Bridge & Aura) that would be fantastic.
All being said, we are highly excited to see how each designer will interpret the brief, so please take creative liberty. If you have a great branding idea that doesn't happen to include these ideas, we'd love to see it.