Keywords that describe Aspex Media's brand identity: enterprising, sincere, clean, agile & creative.
We'd be happy with just a logotype as long as it has enough distinct design elements to make it stand out. Alternatively a strong brandmark accompanied by a logotype is also an option.
Aspex Media is initially only offering 3D tours but could offer various other media services in the future. We'd therefore like to ask the designers to be careful with using specific imagery relating to camera's, 3D and VR. These images can still be used but then our preference goes to more abstract interpretations.
Regarding colours we have a mild preference for warmer colours, particularly yellowish orange in combination with grayscale. We are open to other suggestions.
We'd like a clean, modern, sans serif font. Nothing overly decorative, old-fashioned or abstract. And preferably one with a medium thickness.