Wink is a celebrity e-magazine mobile application, or better put, an 'unfiltered' celebrity feed to provide a peak into stardom. All content are created by the celebrity themselves. Content such as selfies, their slice-of-life photos, videos, etc. Celebrities ranging from singers, actors, DJs, to sportsmen, models, and TV personalities.
Target audience are those who like to follow celebrities, typically 14 through 35, largely female (without neglecting male), coming from a middle or upper-middle class background who uses smartphones.
Note: The website for the Wink app will be hosted on wink.la
.la because Los Angeles is the hub for the entertainment businesses.
Additional information: content (images and videos) on the Wink app are created from a sister app call Wink Talent. Wink Talent is a photo sharing mobile application exclusive for artists and celebrities. Using the application, they can take photos, record videos, add text and drawings, and share them to different social media (including Wink) so to grow and expand their digital visibility. These sent photographs and videos are known as "Winks".
Hopefully this information will allow the designer to create a logo with the big picture in mind.