Design a great logo for purposely.org, a new life coaching program for college students.

purposely

Purposely.org is an educational non-profit that provides life and career coaching for college students. Our aim is to help students align their career goals with a deep sense of life purpose.

We incorporate language and images of adventure in the wild throughout our program to convey the sense of self-discovery, journey, and exploration. For instance, our initial assessment is called Basecamp, and we use terms such as Trailhead, Pathfinder, Trailblazer, etc. in the program. While we would not want the logo to look like we were an actual adventure company, we would like to convey the sense of self-discovery as adventure, as a journey one pursues.

Also, we have debated the pros and cons of including the .org extension in the logo itself. Our website will be the key touchpoint in the program, and we have considered including the full purposely.org in all of our branding. We leave it up to the designer to help us decide.