mtknies had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.
Een winnaar werd gekozen uit458 ontwerpen ingezonden door92 freelance designers.
We bring insights to leadership of IT (Information Technology) organizations by analyzing data trends (financial, resourcing, etc.), forecasting future possibilities, and defining strategies for success.
Ideally the design concept is memorable at a glance, and could stand alone to identify the IT Business Management group. We like the idea of uncovering insights gleaned through data analysis, and the concept of using IT insights to add value to businesses. We've recently toyed with the design concept of a light bulb to convey the idea of bringing insights, or a magnifying glass to show that we're enhancing or discovering/uncovering value. While not required, building in aspects of digital technology could be a bonus.
We intend to put this design on highly visible presentations to the organization, and may use it on stickers, a poster/banner, etc. for identification purposes.
Primary Colors in our palette:
Violet CMYK: 85 84 2 6
Cyan CMYK: 86 8 0 0
Our corporate brand does not have a sexy "brand identity", so we won't bore you, but we've included our IT brand logo as a reference for how color schemes are being used, with a few variations at play -- we do not need the design to be inside of a box, just providing the logo as a reference.
Also worth noting...we do have a proprietary corporate font that we'd have to ultimately use IF we incorporate the ITBM name into the design concept. If you incorporate the name (ITBM - IT Business Management) into the design, please use a standard sans-serif font like Helvetica Neue as a placeholder (we are unable to share our proprietary font externally for this challenge, and Helvetica Neue is actually pretty similar) that we could replace at the end of the challenge.
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