We are a European based start-up company and we want to launch a new website that offers a daily deal (discount) in (local) cities. We want people to have fun and help them discover the "secret" activities/treats of their city.
Our business plan is similar to succesfull US companies as Groupon.com and Livingsocial.com, but we are different and just want to get our own niche in the market. We look up to sites like Dailydo.co.nz, instead of mainstream Groupon.
We need a logo that will show that we are different from the mainstream, that we focus on the best treats/activities your (local) city has to offer.
We want to attract urban workers and urban professionals to our website and to our daily e-mail newsletter. Age 25 - 45
The logo will be used as a starting point for the website design, therefore it needs to really communicate who we are and what Citysecret is about.
The logo should be able to sit on different color backgrounds. It will sit in the top left hand corner of the website, just above the top navigation area.
Logo should be able to be used with different EU extensions such as: .de / .nl / .fr /.co.uk/ .eu).
I would like the logo to be:
• Fresh, clean and modern
• And also warm, friendly and fun
• Original, creative and unique designs only
• Easily brand-able and transposable for use on stationary, business cards, marketing materials, etc.
• Stock images, clip art, fonts that carry license fees
• Images that are not brand-able (not royalty free)
• File formats: png, ai(CMYK), jpg, and layered psd (RGB)
• Image size is scalable from a small to a large without degradation