The logo will be used for a very special event by the name ‚FEEL DIFFERENT’. This event will provide a very profound guide in the area of self-development. The speaker & Coach Orlando Owen will help the attendees to release emotional issues and really get a strong, unshakable foundation of self confidence.
But Orlando will speak to the emotions of the participants rather the logical brain. That’s why we don’t want the logo to communicate that there will be a lot of complicated information which is why we chose the Name ‘FEEL DIFFERENT’ as a reference to ‘Think different’ from Apple. To us, Apple stands for “technology made easy and elegant”. Therefore the next step deeper when it comes to self worth & self confidence is ‘FEEL DIFFERENT’, because in the end it’s about how you feel (about yourself). So we really want to communicate this elegant and high concept kind of event. But of course, usually the easier and simpler it looks, the more work got into it in the creation.
It’s also not a ‘YES YOU CAN’ Feel-Good event. This is profound and not about yelling, jumping and shouting out “I CAN DO IT”. It’s about going deep into yourself (without being to wohwoh-spiritual) and build a solid foundation of self confidence.
So for the logo / brand we are looking for something that demonstrates this solid foundation of self confidence.
The event will be in German, attendees will be male and female. Age will be between 16 and 65, the average will be 27.