We are business coaches and have been coaching small and medium business owners for 12 years. We understand the frustrations of these business owners, who take their business to a certain level and don't know how to take it to take it to the next. We believe their businesses should be there to support them rather than the other way around. They look to us for skills development in the 'business of business' and consider us their most trusted advisor. We truly care that our clients get what they come to us for - guidance, knowledge and support and measurable growth, as well as relief from the time, people and money frustrations experienced by the majority of this sector. We have a structured approach and use the Full Spectrum Business Development Program. We offer a money back guarantee if nothing changes in our clients' businesses or lives after working the program.
Owners of small to medium businesses. They have been running their business for at least three years and have 2 - 15 employees. They started their businesses because they wanted to work for themselves and control their own destinies - but now find they are working crazy hours and dealing with staff and money issues daily. And they have no time to do anything else but keep paddling to keep their head above water. They know there is another way, because they have a track record of investing in increasing their business knowledge, but so far they don't know how to implement it, or even what exactly to implement it in order to grow their business and begin to free themselves from it. Demographically, they are generally late 20s to mid 40s, male and female, a mix of secondary and tertiary educated. Businesses across huge range from trades to professional retail and services.
Our new logo - to go with rebranding - needs to convey professionalism, trust and confidence. (Our old USP was 'Business Intelligence for Life' and we are playing with 'Change for Life' at the moment).
it should be kept clean and simple combining typeface with something symbolic of moving up.
It will be used on our new website, on program materials, business cards and correspondence.
We don't want cartoons or animals, flowers, $ signs or anything overly complicated. No girly colours.