The logo is for 1/ our website and 2/ the opening screen of our new online show 'Single TV'.
WHO WE HELP: We help single men & women in their 50s navigate the world of ‘being single’. We believe change starts from within, so we go far deeper than just ‘how to get a date’. We focus on topics that help people recognize their baggage, shift their mindset and make positive changes so they can live a life they love.
OUR UNIQUE POINT OF VALUE: The host of our show, Lorraine Harper, is a well-known expert on the singles industry in Australia. Over the last 25 years, Lorraine has personally interviewed over 13,000 men and women on the topic of being single. She has appeared on Australian TV and radio as an expert commentator and was the founder of Australia's first dinner club for professional singles in 1990.
BRAND TONE: Lorraine is the centre of the brand, so the logo should reflect her personal attributes. Lorraine has a caring but sassy style. Her clients trust her to deliver a big dose of ‘tough talk’ when they need it. She is also known for using her wicked sense of humour to help you see the BS that has been holding you back. Don’t be surprised if you find yourself laughing and crying at the same time!
Generosity of spirit
Down to earth
BRAND MANDATORIES (COLOUR) Burnt orange and/or saffron colour in the logo.
BRAND MANDATORIES (DESIGN) Must be clean, and easy to read by old people, when embedded on a website. USE CIRCLES PLEASE