The two logo examples are premade designs from 99designs.com. One is a letter-form example and the other more of an abstract/graphic sort of logo. We are open to either approach. In either one, the logo should very simply communicate a coming together, or confluence. Trappings of the beer business such as barley sheafs, hop vines, etc, are possible but not necessary. We are looking for a simple visual representation of the concept of the business: bringing together people, brewing traditions, ingredients, talents, etc.
Some additional information from the business plan:
The confluence of Cherry Creek and the South Platte is where Denver was born and it is the heart of the growing craft beer industry in Denver. The business will serve as the confluence of superb hand-crafted beer, local ingredients, and people who care about their beer.
Small-Batch Craft Beer
Confluence Crafts’ beer is distinctly different from any beer that is currently commercially available in Denver. Made from local ingredients and incorporating products sold at farmers markets, this artisanal beer is brewed in tiny batches and brings customers closer than ever to their beer. It is the next step in the evolution of craft brewing in Colorado.
The business will work to establish a unique brand experience, which revolves around unprecedented connection and access to the brewery. The brewer will listen. He might even brew something a customer
suggests. The beer will be fun and personal.