Third generation jeweler. Passionate about and interested in the intersection of technology usage in creative processes. I'm creating a design studio for crowd sourced jewelry making using game mechanics to change the way that jewelry is designed, made, and sold.
Mejorna is for the socially networked social game playing female user who is interested in jewelry making or has a creative background. She enjoys playing social games, sending virtual gifts, and sharing her creations with her friends over social networking sites. Mejorna must evoke the qualities of fun, inspirational, and collaborative.
This is about the experience of making/creating and sharing
Must not appear to appeal too much to young kids or as toy-like site (e.g., social gamers are largely over 30+ years old)
Must not appear to be too sophisticated (e.g., cursive script fonts)
Must not appear to be a jewelry store or lean too heavily on literal jewelry metaphors (e.g., no diamond rings, etc.)
Mejorna.com is pronounced <Meh-jor-NA>
Consider also that the "jor" and "na" may need to be clear when reading since "jorna" looks like a "m"
Please note that the look should appear to be fun, inspiring and collaborative.