We are looking for a design that is bright, bold, and clean. We’ve
attached two images as an idea of colors that pop, with a clean
background. Do not feel confined to this look though! This will be in
food aisles, and we’d like to stand out from other brands.
Key words that describe the brand personality are: pure, transparent,
honest, true, authentic, personable, wholesome, flavorful, and
Once the logo is complete, we will be designing product
packaging/labels but we’d like to have you focus on one at a time!
I've attached some images -
The packaging of the pasta will be in a brown bag with a clear window.
(See "16oz Kraft" image)
Logo will be put on a white label with other packaging text (See
"Sample Label" from another brand)
Also attached a picture of the pasta aisle so you see the packaging we
are up against.
We'd like the colors to stand out and be non traditional so it catches
the eye as you walk by.