"Genki" or 元気 in Japanese means 1. lively; full of spirit; energetic; vigorous; vital; spirited // 2. healthy; well; fit; in good health. We want our logo to represent that, in a mix of abstract and literal way. Please take a look at a few of the logos in the photos for an idea of what we're looking for. As for our font, we want something similar to what was used for "nihonshi" i.e. a sans serif family font.
***PLEASE DO NOT UPLOAD ONLY FONT LOGO - IF YOU DO NOT HAVE ACCOMPANYING ART WITH THE FONT LIKE THE ONES I UPLOADED ON THE BRIEF, I WILL NOT ACCEPT IT. Thank you. I had to put a comment on here because too many designers were submitting font only designs.
*****I just decided I wanted to use the dragonfly as my symbol. So please try to incorporate that into the artwork while still keeping with the same style as the above logo references e.g. Asian-oriented, elegant and clean lines.
We would like the logo to be submitted both in black and white, and in our brand colours (primary only, or primary and secondary - we leave the creativity up to you).
And if you're good at food packaging we'll consider working with the winner(s) for all our food packaging too.
Our Mission: To be a well-respected, well-trusted, go-to plant-based brand for customers who are seeking to improve their physical, mental and emotional health and performance.