tandbjo had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.
Een winnaar werd gekozen uit204 ontwerpen ingezonden door28 freelance designers.
Mín líðan
We are psyschologists who provide an online therapy (cognitive behavioral therapy; CBT) in Iceland for various problems (for example depression, social anxiety, generalized anxiety, panic disorder and low self-esteem). According to CBT our thoughts and behavior affect how we feel. In CBT you learn to change how you think and how you behave to reduce depression, anxiety and so on.
"Mín líðan" is Icelandic and means "my wellbeing" or "my feelings". The reason we chose this name is because our customers will be working on their wellbeing throughout the treatment. Everytime our customers log in on our website they log in to http://www.minlidan.is which is basically http://www.mywellbeing.com if it was an American company. Our target audience is young people (20-40 years old).
As you can see from the logos we attach we like simple and modern logos. We like logos that are more abstract, for example I do not think we like a logo with a brain in it (but feel free to show us examples).
GOAL: To create a clean, modern and engaging logo for online mental health brand. We want our logo to feel personable, welcoming and trusted.
Given our service is a first of it's kind, and rather unique in the space - we are wanting the logo to feel modern. But given we are working in a delicate industry we need to feel trusted, professional and overall personable.
STYLE:
modern
clean
personable
professional
trusted
engaging
honest
reliable
current
supportive
IDEAS
We like the idea of a pictorial or abstract style logo.
- it needs to be modern, and probably shouldn't be too literal with the theme of "mental health" as there are many variations and diagnoses.
- colour palate should be welcoming, not too harsh nor aggressive, but also not classically health (read: dull).
PLEASE NOTE: we are offering an unique online service, so we don't want to get lost in the generic medical field of logo design :-)
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