-Our mission :
"Bring world food in your daily meal, fresh and healthy"
-Description of our company:
We produce Onigiri (triangular rice ball snacks from Japan, looking like big sushi). For more details on Onigiri, please search on the web :-).
Our products are available in France, in convenience stores and fast casual food stores (cf. web for the fast casual food segment).
- Our target:
20 -35 years old / urban & city / job in tertiary activities / 65% women & 35% men / upper and middle class / modern people
People with a short lunch break, who wants healthy and delighting lunch
Snack & lunch break; Japan & sushi & rice; Escape & cosmopolitan & world food; Fresh & healthy & zen; Triangle & geometry
- If I were...
A star: Djokovic (Serious during the game and its preparation, food but very funny when the break is coming (as we are during our working day but we wants to escape during lunch break)
-An activity : Zumba ( everybody heard about, we want to try because it is funny and healthy, we can practical it during our lunch break within half an hour)
a music: Electro-chill (modern, mind escape & zen)
- Marketing support
Our main marketing tools will be product and packaging it self (cf. attached document) and social network / community