The logo must contain the following elements:
-Simple and memorable, aiding in brand recognition
-Perception of quality. As such, please avoid clip-art
-Color choices and specifications are at the discretion of the designer, though a suggestion would be to include the color purple
-The logo can be simply the brand name, or include graphic/s
-Please note that this is a high end designer baby accessory label. As such, please do not provide any designs that appear too ‘cute’.
Please pay close attention to the brand themes when creating the logo:
- Fashionable and stylish
- Chic and cosmopolitan (without being overly feminine)
- Fresh and lively
- Class and essentialism.
With being bold we still focus on keeping our designs edgy yet not cluttered to cater to the sophisticated expectations of our consumers.
Above all, the logo must be art driven, in matching the brand platforms whilst appealing to the target audience.
There is the possibility of further work (packaging, web graphics etc.) to the successful designer.
Preferred file formats:
- Vector originals: Adobe Illustrator (AI)
- Web: JPG and EPS
- Manipulation: PSD, including layers
- Optional: link to free/affordable font identical to/compatible with logo text (if any)
Be creative and have fun. Thank you for participating.