The audience will be quite wide as I will be producing a range of products which have different target markets. As well it will evolve over time. Tasmania has a new and growing boutique distillery business and is attracting interest internationally for its pure and high quality spirit.
The distillery is to be located near Tasmania's most popular tourist attraction so I expect a lot of tourists to visiting the distillery. The tourists will come from all over the world and be a wide demographic and socio-economic strata.
Over time I expect to target overseas markets (EU and China) with an eye on exporting the product.
The range of products will include:-
Whiskey - male young sophisticated professionals that have made it or want to make it
Shipsterns Rum - surfing fraternity particularly those seeking to ride or dreaming they can ride the remote monster waves found at Shipsterns bluff
Gin - tourist trade visiting the convict site at nearby Port Arthur
Vodka - female young sophisticated professionals that have made it or want to make it