the easiest thing to do is for you to take a look at the site http://www.ewb.rs/default.aspx
we are serbian but with international membership - politicians academics, journalists for all over the world - hence our name.
what we are trying to get across is an image of a solid, trustworthy and smart bunch of people with something important to say.
the slogan of the company which will run under the logo (the current one must not confuse you - it will be taken off, we dont like it) says:
Stability and Prosperity Through Understanding and Tolerance
The current logo is too industrial. the new one must also convey that the outfity transcends continents but equally important is the trustworthiness.
Vertel ons iets meer over jezelf en de mensen die je bereikt
world-over audience but especially in the USA and EU. the audience is conservative - politicians, big business- market movers and journalists. wider public (that follows politics) to a lesser extent.
reading whats on the site will help the designers to understand who we are and what we want. we thus need a logo which will be a recognizable symbol of a think tank, or a pressure group which will soon become a very important player in the region of the balkans.
tell me if you need to know more