LiibertySun is a consumer-facing brand. We’re looking for a strong logo that highlights "solar," "clean," renewable," and "green".” Logo applications include media kit, collateral, mailers, trade show booth, Pruis wrap, etc. Consumers will identify our logo as representing a green/eco/solar-company. The image has to be simple and easily recognizable.
NOTE the double "ii" in the name. This has been selected due to the availability of http://www.liiberty.com URL. The "ii" needs to be emphasized to alleviate possible confusion associated with irregular spelling ("liiberty”).
The logo can include the URL or exclude it subject to whatever creates the best brand impression (simple is good). If the logo excludes URL then 2 versions will be required including one with and one without URL.
The "ii" provides an opportunity to incorporate a sense of community, people, etc. But don't over-work the community/people element. This aspect is a contingency, not a requirement. Should Not Have: Light, serif fonts. Needs to work as a small 72dpi mark and as a central graphic theme on a Prius car wrap.
Thank you so much!