We need a logo that is modern, uncluttered, clean and simple, and is recognisable at almost any size, in both monochrome and full colour versions.
Colours should be from a limited palette. We prefer blues, greens or maroon, possibly with silver or grey. Don't go with bright primary colours; we are trying to attract educated adults, not children. We don't need any cutesy pictures of schools or children - no clipart style pictures that pop up if you search for "teacher". But stylised versions may be just what we want.
We have decided that we don't want a picture of a teacher included. The logo should include, however, a clear, stylised impression which immediately brings to mind an expert, professional teacher. This could be a mortar board or apple, but we are hoping designers will have other ideas to offer.
Thank you for considering this project - we are looking forward to seeing your creative ideas!
Absolutely no clip art or photos, nothing copied from elsewhere, please. Let us know if fonts need licensing.
We will need the file in both web-ready and print-ready forms. Contact us if you have questions.
We like the ready-made logo at http://99designs.com/logo-design/store/1417, to give you an idea.